December 31, 2021 3 min read

It’s been a big year for Hello. The best part of a new year is the change to reflect on the previous one. 2021 was a great one not just for us at Hello Cup - but for the increasing popularity of reusable period products in general. When we started four years ago - most people assumed we’d likely forever be a niche product. Fast forward to now and our goal of seeing reusable menstrual cups, discs and period underwear become mainstream is actually in sight. We’re keen for tampons to the something that is relegated to museum displays in the future of how periods ‘were managed in the past’.

There’s no point in designing a new product if you don’t believe it is better than the status quo. I feel like I’m a bit of an evangelical preacher when I talk about menstrual cups. They changed my life and we designed Hello Cup to be the most comfortable and reliable cup in the market. 

In 2021 we staked our claim as the most awarded menstrual cup brand. We add to our trophy cabinet by taking out both the gold medal and the Editor’s Choice award at the Clean + Conscious Awards, we were also winners at the Circle Awards, Good Design Awards and a finalist in the Eco Excellence Awards. Our low cervix cup is a finalist in the Best Awards (to be announced in February 2022). It would be fair to say we’re pretty proud. 

We launched our high cervix menstrual cup in November and it’s getting rave reviews already (much like it’s shorter sibling, the Hello Low Cervix Cup!) 

Probably the biggest news from us in 2021 was our announcement we will be launching a menstrual disc in early 2022 - thanks to a hugely successful Kickstarter campaign. The Hello Disc™ has been a labour of love. We designed it with our friend Kim Rosas from Period Nirvana. Kim was one of the founders of Put a Cup in It and has tried pretty much every menstrual cup and disc on the market so we knew there was no one better to partner with than her. For her the biggest frustration of discs currently on the market was that they could be difficult to remove. The patented design of our double loop removal tab takes away that frustration and we can’t wait for you all to try it.

For four years Mary and I have put our hearts into this business and we continue to do so. We couldn’t do what we do without our amazing staff and you, our awesome followers and customers. You are our cheerleaders. We are so grateful for the support we receive because being small business owners ain’t always easy but every time we get an email saying ‘my Hello Cup has changed my life’ we’re reminded that we have started something that’s making a difference to the lives of people with periods and that is a pretty cool feeling. 

So while 2021 has been a great year in many ways (we’re not talking about the ‘C’ situation), we seriously can’t wait for what is around the corner because we have been ‘beavering’ away and SO many new and exciting things and 2022 is going to be a bloody brilliant year. 

Make sure you’re signed up to our newsletter and following us on socials so you don’t miss out on what we have in store of you. 


Robyn xxx


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